Assignment Durex Essay Example

Assignment Durex Essay Example Assignment Durex Essay Assignment Durex Essay The county has seen a shift from a conservative society to an increasingly open perspective. Condoms can be easily purchased at most petrol kiosks and convenient stores and are usually placed near the counters. Singapore are also seen as materialistic and brand conscious when it comes to purchasing (Google Books, 2015). More youths are also engaging in sexual relations at a younger age due to such influences like internet, media, and society at large (Enid Grubber, 2010). It is important that Dared constantly pays attention to these changes in society and constantly reposition its brand to avoid being seen as an out-dated brand. This way, it is able to connect to he youths and to avoid being stigmatize but the younger generations. In Singapore, technology is integral in the growth due to the limited resources. Singapore are mobile saws with 88%, either owning an Apple device or an android device that enables them to have access to the internet wherever and whenever they need it (semaphores in Singapore: A Whitepapers Release, 2012). However, technology is also a double-edged sword; while it can provide fast information but it can also be a Source of clutter. This provides a challenge for Dared as it has to compete with other online advertisements to reach out to the market. At the same time, because of technological advancements, this also allows condoms to be an alternative for contraceptive pills. In the recentness, Dared has caught up with the technological and social trend which allows them to reach out to more youths through the use of floggers, Youth and Google by purchasing the condoms online. By doing so, Dared has effectively addressed most of the PESTLE concerns by shifting their marketing efforts in that direction (Lovingly, 2014). Singapore has a tropical climate with humid temperatures, however, this does not affect Dared much as all of the products are not affected by seasonal or climate change. Singapore is a moderately green country and with their increasing efforts to categorize wastes accordingly, there is still a low adoption rate of these practices among households. As such, condoms are often used during personal time or at homes and are usually not disposed in a green manner. Dared condoms are made of Latex, Polystyrene and Polyurethane, which are not biodegradable materials (The Condom Depot Learning Center, 2014). This means that they must either be burnt or disposed in a landfill. There are no landfill taxes to be paid in Singapore, however, expired/unsold condoms are turned to Dared to ensure that they are not irresponsibly sold or disposed. This also means that Dared has to take on the costs of disposing off unwanted condoms and affects their profit of margin. There are no legal restrictions on the sale and use of condoms in Singapore, however, the legal age to have sex is at the age of 16 years old and 1 8 years old for commercial sex (Congregationalisms. Com, 2011). Therefore it is also a regulation that the condoms are to be accompanied by a user manual. This user manual often comprises of a pictorial diagram So as to cater to all. This ads additional production cost to the product. There are not much legal implications for Dared Singapore to enforce the legal age to have sex but however, they spend more resources on promoting safe sex as part of their social responsibility. 3. Porters Five Forces Analysis 3. 1 . Threat of New Entrants (Low) Due to the costs and access to the distributive channels for the industry, the threat of having new entrants in this trade is seemingly low. Action for Aids (FAA) by World Health Organization (WHO) have been promoting prevention of HIVE and Studs constantly but with little demand for condoms, companies eke Dared have put in all their investments in this particular industry. Dared does not only produce condoms but they have also constantly produced new products to compete with the other condom brands in the market, with the products at a lower and affordable cost. 3. 2. Threat of Substitutes (Moderate) Besides the myriad of condom brands available in Singapore, there are also many alternative contraceptive measures that are popular among Singapore. Condoms are socially viewed to be the less pleasurable method, and are also attached with the stigma of embarrassment when making the purchase (Thinkers. Erg, 2014). Because of this, many youths tend to shun away from using condoms. Less informed youths may use withdrawal as a mean of contraception, although strictly speaking it is counted as unprotected sex. More informed youths may choose natural contraception, abstinence from penetrative sex or even oral contraceptives. There also are surgical contraceptive methods available that are limited due to the permanent effects. However, this suits a particular older market; those who have made decisions or also due to health reasons. The threat of substitutes is moderate due to the propensity for the market to eek out other alternative contraceptive methods. As sex and contraception are intimate and personal decisions, it is often hard to alter the mind-set of the market. Recently, Dared has made several efforts to introduce Fatherlier, thin and skin like condoms to change this (Dared. Com. My, 2015). 3. 3. Bargaining power Of Suppliers (Low) Most of todays condoms are made of latex and other synthetic materials. The primary ingredient for these is rubber. The 5 main suppliers of this commodity are Thailand, Indonesia, Malaysia, India and Vietnam; all of which are very close to Singapore, reducing the supply chain cost. As these sources re also located within SEAN region, it is not difficult to switch supplier from within the country, or even to source for materials in neighboring countries (Steve B. Scoot, 2015). Hence, the bargaining power of supplier is low. Furthermore, there are recent developments to use synthetic rubber (Polypropylene) as an improvement to latex condoms provides and alternative supply source for Dared. Since it is a synthetic rubber, Polypropylene is easily produced and available throughout the world. The low cost in the supplied materials are vital for Dared to be able to keep the condoms at a low price point to remain competitive. While the selling point of the product does not always directly relate to the quality of the material used, Dared spends a lot on to constantly develop and improve their products on materials. 3. 4. Bargaining Power of Customers (High) In the Singapore market, condoms are easily available at all convenience stores and are often placed near impulse purchase shelf areas. This is because the nature of the product is fast moving and disposable. To further add on, there are way too many other competitor brands with a variety of other different product offerings. A lot of youths also chose to have unprotected sex, due to the many social related issues despite the low cost of condoms in Singapore (Heartfelt. Asinine. Com, 2015). This makes the bargaining power of Dared customers high. Although Dared is a well-positioned brand and more recognized, there is little brand loyalty among customers due to the discussed points. Competitor brands are similarly priced coupled with the affluence of Singapore make the cost of switching to a competitor brand very easy. Any significant changes in the price of Dared condoms can cause a loss of customers unless the price change can be justified by the product offering. 3. 5. Competitive Rivalry (High) Competitive rivalry in the industry is relatively high. This is because of the nature of the product that is low involvement and customers have little loyalty. It is hard to differentiate the products from other brands and it, coupled with the difficulty of marketing to the masses. This high competitiveness has driven the various companies to constantly innovate to differentiate. From condoms of different flavor, texture, and thickness are all efforts by brands to grab the attention of the fickle consumer. Dared has responded to this rivalry by creating bundle packs of pleasure gels and sex sys along with condoms to be branded as an advocate of enjoyable and safe sex. Dared is able to differentiate themselves from other competitors by addressing the perspective that condoms are a pleasure-kill. Ultimately, regardless of all the marketing and bundles that Dared can offer, the core product offering of a condom is fundamentally the safety and assurance that it provides to consumers. The measure of safety and reliability is often intangible and difficult to market out. Hence, Dared strategies to compete against rivals involve providing scientific data to instill assurance and life in Duresss technology. Dared is a company with relative branding in Singapore with quite a range Of products they have displayed on the shelves. Not only their products are of good quality, they are also constantly coming up with new flavors and innovations. However, compared to the prices of their competitors, Dared products are still relatively higher. Therefore, the four strategic recommendations are Cost Leadership, Differentiation Strategy, Diversification Type and Diversification Process. 4. 1 . Concentration Strategy Based on the brand equity that Dared has already built up, it would be advantageous for the company to continue investing and further strengthening their foothold in the industry. With the application of Nations Matrix, there are many directions that Dared can pursue in the industry. Remaining in the industry allows Dared to focus more resources onto developing better products so as to gain leverage over the competitive market in Singapore, as shown in the Porters 5 forces analysis. 4. 2. Concentric Diversification As the social and technological trends develop, it is difficult for a company like Dared to predict and react. Hence, a strategic move is for Dared to acquire ND develop into other forms of contraception industries (both commercial and medical) so as to remain a key player in the industry. Regardless of what forces exert pressure, Dared will be able to have a certain degree of influence over the market and its environment. In order to further influence those with no brand loyalty, innovation can often help to tip customers in choosing Dared. As with the case of Samsung, by introducing many innovative products to the market and reacting to the consumer preferences can actually help to differentiate how different the brand is from the others. For example, Dared came up with an ultra-thin Indo ranged Fatherlier is a good strategy to attract customers. Dared also has a superior research team which further adds on to the branding (Dared. Com. So, 1 915). Although the price range of Dared may seem affordable, however customers think of Dared much more as a premium brand compared to other competitors like Spire and Oakmont. Hence, implementing low costs to beat the competition is ideal for the saturated market in Singapore and at the same time, this also allows Dared to gain more brand loyalty customers. For example, current pricing at $7 may not be attractive to win impulse buyers or hose who have no brand preferences. Hence, if the price range of Dared is justified this may in time gain brand loyalty customers. In the recent years, Dared has managed to find much marketing success online. Much of this is because of the Singapore culture and environment that Dared is able to benefit from. However, the strict advertising policies still pose a problem for the industry as it is difficult to market and stand out. Furthermore, as a low cost product, little emotional attachment and buyer involvement, Dared has done more to innovate and differentiate themselves from competitors.

Effects on Obesity essays

Effects on Obesity essays In America today many people are suffering from obesity. Obesity is defined as enormous amount of weight caused by excessive accumulations of fat. Researchers of American Medical Association found that 56 percent of American adults are overweight and that 20 percent are obese. Obesity have great effects on human being such as their: medical condition, physical abilities, and mental effects. Medical condition is one of the main effects to people who are obese. For example Type 2 diabetes is a main disease that effects people who are obese. Study shows 73 percent out of all obese people have Type 2 diabetes. Next common disease that attacks people who are obese is cancer. For female they have high risk in breast cancer. Women who gain nearly 45 pounds or more after 18 are likely to develop breast cancer after menopause. Also people who are obese usually have high blood pressure that will lead them to shortage in life. At the end these diseases will kill people who are obese if it ¡Ã‚ ¯s untreated. Second, obesity will effect physical abilities. People who are suffering from obesity may not be able to do things that normal weight people can do. Playing sports or do any activities that involves fast movement of any kind is main physical ability that obese people can ¡Ã‚ ¯t do. They may not even have power to walk sometimes because of mass amount of weight pressuring down on their weak ankles which gives them enormous pain that will stop them from walking. They may not also have power to jump up and down. It ¡Ã‚ ¯s hard for over weight people to jump up and down with their heavy weight. Finally, mental effects have played many negative roles in obesity. People who suffers from obesity goes through depression due to their over weight appearance. Most people who are obese have hard time fitting into groups because of their differences. Since the are obese they may not...

Deontological Ethics Case Study Essay Example | Topics and Well Written Essays - 750 words

Deontological Ethics Case Study - Essay Example Company officials failed to map out civilian farms to be avoided despite the US Congress approving the discriminate use of harmful herbicides in the region (Lawson, 2001). As a result, approximately 10,000 natives of the region suffered from severe health complication. In addition, an immense loss of livestock and agricultural produce occurred. Dyncorp faced further disgrace in 2005 when allegations made by a whistleblower named Ben Johnston surfaced. He claimed that Dyncorp soldiers engaged in inhumane acts of trafficking, forceful prostitution with minors when on contract in Bosnia (Dowbenko, 2002). Deontological implications of the ethical problem A quick glance into the background of PMCs operating within the US indicates that these companies generate billions in their annual revenues; for example, Dyncorp’s revenues are about 3 billion yet it is a medium-sized company in this field (Dyncorp, 2012). Governments rely on the protection and military services offered by these firms when the country’s army has been deployed to attend to other pressing matters (Dyncorp, 2012). The running of these companies remains independent from the government because the stakeholders are private entities. The deontological implications of the ethical problem posed by Dyncorp revolve around the duty of the company to their clients and the people living within the affected region. Dyncorp’s duty to the government involved the company ensuring that the curtailing of drug production through the destruction of drug plantations (Dowbenko, 2007). Nonetheless, the company had a moral obligation to the inhabitants of the region to differentiate the drug plantations from the crop plantations. Disregarding their duty to the inhabitants of the region proves to be unethical and is an indication of poor corporate social responsibility policies (Lawson, 2001). Dyncorp disregarded the safety of human life led to the indiscriminate application of herbicides within the reg ion, therefore, defying different deontological principles (Dowbenko, 2002). The company’s incompetent actions fail to meet the standard set by the categorical imperative principle posited by Immanuel Kant (Stanford, 2007). The categorical imperative advances that an action or decision made ought to be universal in nature, meaning, it can be applied in similar circumstances because it qualifies as a universal rule or law. Negligent behavior is also wrong because it pays little regard to the concept of duty or moral obligation, which is the core concept of deontology ethics (Stanford, 2007). In addition, the company’s involvement in inhumane acts against underage children, in Bosnia, shows failure of the company to adhere to their moral obligations to their duties. a) Resolution of the problem; b)do you agree with the resolutions; c) Whether the problem was resolved consistent with the principles of deontological ethics Resolution of the problem involved efforts made by both the government and the company’s managerial board. The government imposed limitations on the jurisdiction of Dyncorp when serving in the capacity of hired soldiers when operating in foreign lands. The government also cautioned company officials to avoid negligent behavior when carrying out their services (Dowbenko, 2002). The US Department of Defense in 2005 drafted a proposal, which prohibited the involvement of military contractors in human trafficking, forced labor and prostitution (Dowbenko,

England's Policy of Transportation Essay Example | Topics and Well Written Essays - 1250 words

England's Policy of Transportation - Essay Example The rebellion in the colonies had made it impossible to use them as a penal colony and in 1788 England began to transport mass numbers of these criminals to Australia. This dark period in England's criminal justice history saw the transportation of 160,000 people to the continent (Sheehan, Miller, & Hudzik, n.d.). Many were children, some were elderly, and most had been convicted of only very minor offences. England's Policy of Transportation was a heinous immorality, unjustly perpetrated in an ineffective attempt to control England's lower class and their petty crimes. The harshness of Britain's reaction to crime is understandable as upper class citizens feared the pickpockets and thieves and demanded action from the government. However, to send any person, not to mention a child, across the sea with no hope of returning strips them of their last remaining possession, their cultural identity. The initial voyage contained 700 convicts whose number included a 9 year old boy convicted of stealing and an 82 year old woman caught lying under oath (Martz, 2000). These hapless passengers were thrown together with a brutal adult population to endure abuse and worse. According to Dunlop (1997),"All prisoners were treated alike, and conditions were harsh; appalling living conditions, disease, hunger, floggings and general neglect were prevalent and many convicts died en route or upon arrival." The severity of these actions were as appalling in the 16th century as they are today. Though men outnumbered women 6 to 1, women were often the target of criminal convictions in an effort to increase the female population in Australia (Martz, 2000). Innocent women could be convicted, not because of their crime, but because of their gender. Men in the new penal colony demanded wives and the British system was eager to provide them. Providing women to the penal colony was viewed as a method of adding stability to the system and many were forced into prostitution upon landing. Often, they would be taken prisoner by male inmates or sold into sexual slavery (Martz, 2000). The injustice of condemning a woman to a life of slavery for political convenience is seldom rivalled in modern history. The years of practising a Policy of Transportation did little to impact or reduce Britain's criminal population. The root causes of crime were poverty and a well-defined class structure. The failure to address these problems left the threat of transportation an impotent weapon on the war on crime. Though the horrors of a lifetime of banishment may have deterred some criminals to be less aggressive in their activity, the rising numbers eliminated any possible gain that deterrence might have. The relatively small numbers of violent criminals included in transportation verifies that the policy did little to correct England's crime problem. Sending women, children, or anyone else to a lifetime of banishment away from all they know is an immoral act when done in response to minor crimes against property. Sentencing them to a lifetime of misery and possible death was an injustice of vast proportions. Transporting women, unfairly convicted for the purpose of creating a class of sexual slaves, was inexcusable even in the context of the times. That it was an ineffective effort resulting from a war against the lower class residents of the slums

MALDI-TOF Advantages and Disadvantages

MALDI-TOF Advantages and Disadvantages Abstract Rapid diagnosis of microbial pathogens or infections in clinical laboratories is decisive to guarantee accurate therapy and efficient patient care. Although the conventional method, which is mostly based on biochemical testings and long incubation procedures, are precise and sensitive; they are rather slow. Until recently, matrix-assisted laser desorption-ionization-time of flight (MALDI-TOF) has emerged as a powerful technique for identification of microorganisms in clinical microbiology. MADLI-TOF has the advantage of identifying bacterial or fungal species directly on the culture plates as fast as 10 to 15 minutes in a few simple steps. The principle behind MALDI-TOF is based on mass spectrometry and soft ionization technique. Depending on the time of flight of each pathogen, the characteristic spectrum will be analyzed and displayed via the inbuilt software. This review describes the advantages and limitations of MALDI-TOF. It also compares the identification efficacy of bacteria between MALDI-TOF and the culture methods. There are several comparative studies between the conventional techniques and the MALDI-TOF systems in terms of reliability and accuracy of their methods. Keywords: MALDI-TOF, diagnostic microbiology, spectrometry Introduction Microbiological identification of pathogenic bacteria and fungi has used to be performed by conventional methods which involved long process of culturing and biochemical/phenotypic testings. Although cultures are powerful methods in retrieving pathogens, multiplying a single viable pathogen in an appropriate medium logarithmically, it is time consuming and the phenotypic tests could delay over 24 to 48 hours. In the circumstances, such as bacteremia, which requires a rapid diagnosis and treatment, delay in adequate management could cause mortality to rise by 10 to 20% as shown by Kumar et al.. Length of hospital stay and the price of admission equally decrease with early identification of the etiology of sepsis. New diagnostic methods have been developed, and they do not depend on bacterial or fungal growth and are effective even when the pathogens are not viable. The methods employing nucleic acids are already in clinical use; however, although faster than cultures, they demand tech nical time and at least 6 to 8 hours of work by a dedicated professional. A major advance is the use of proteomic studies for rapid diagnosis as fast as 5 to 15 minutes of etiology of infections, and it is represented by MALDI-TOF. THE IMPORTANCE OF MALDI-TOF Mass Spectrometry Mass spectrometry is an analytical technique that measures ionized chemical compounds based on their mass to charge (m/z) ratio (). By combining the technique of ionization and biomolecular detection from mass spectrometry (), matrix assisted laser desorption ionization-time of flight (MALDI-TOF) was developed and is widely used in microbiological diagnosis (). There are three main units that compose the MALDI-TOF spectrometer: ion source, mass analyzer, and detection device (). The purpose of the ion source is to ionize molecules thus transferring them into the subsequent gas phase (). The mass analyzer unit aids in ion separation based on mass to charge ratio (). Lastly, detection device is there for monetization of separated ions (). Principles and methodologies In order for MALDI-TOF to begin processing the biological material (ex: a colony or a blood culture concentrate), sample is placed on a plate containing polymeric matrix (). Next, irradiation occurs through the medium of a laser (). During the process, laser would also vaporize and ionize molecules within the sample (). Afterwards, aspiration of those molecules into the vacuum tube will transport them to the detection device (). Depending on which bacterial or fungal specie is being examine, the time of flight will also be different (). Lastly, the computerized database of MALDI-TOF will generate a chart with different peaks-providing results and interpretations all very quickly (). Advantages A major advantage of MALDI-TOF is its rapid turnaround time (

Motivation Techniques for Businesses to Motivate the Work Force Essay

Motivation Techniques for Businesses to Motivate the Work Force Introduction ============ For this assignment I am going to look at different motivational techniques that businesses use in order to motivate their work force, I will then decide on which I feel to be the most effective and why it is so effective. Hypothesis ========== All businesses want a motivated workforce, and expend a lot of time and money in order to attempt to achieve this, what these people need to look at is the common goals that there employees hold, for example: Self-esteem: needs for self -respect and self-confidence, for autonomy, for achievement, for competence, for knowledge. Status: needs for recognition, for appreciation, for the deserved respect of others. These needs tend to be at the top of most employees priority list, once these are fulfilled the employee will be happy and therefore motivated, e.g. if a worker is appreciated and competent in their job, they tend to be happier and therefore more highly motivated, but if they do not fully understand their job, and do not feel appreciated for what they do, they tend to feel unhappy and under perform. It is only recently that employers have learnt to be more like coaches then law enforcement officers in the workplace, they have discovered that it is far more effective to praise an employee rather than punish them, and give them constructive criticism rather than shout at them Another factor that strongly affects employees' motivation is security, if an employee feels secure in their job, i.e. have a permanent position there than they will be a lot happier and therefore ... ...y would much rather be payed a reasonable salary in a job they enjoy instead of a high salary in one that they don't. The perfect worker in my view is somebody who enjoys what they do, and therefore does it well. Evaluation ---------- I have come to the conclusion that happiness is the key to the perfect workforce because as they say 'a happy worker is a good worker.' I also feel that we have only scratched the surface of motivation in the workplace, it is only now that people have realised due to being open-minded just how huge a part psychology has to play in the effectiveness of a workforce, and there are still bosses that believe that discipline is the way to go rather than encouragement, so if these people could open their minds I think that the world of work would be better for employees everywhere.

Froebel’s Kindergarten Essay

Running head: FRIEDRICH FROEBEL RESEARCH ESSAY 2 fullest extent. Who is Friedrich Froebel? What did he do to become so memorable? He created the Froebel’s Gifts. What are Froebel’s Gifts? How has Froebel influenced today’s children? In the town called Oberweibach located in Germany is where a man named Friedrich Wilhelm August Froebel was born on April 21, 1782 (Manning, J. P. , 2005. p. 371). Nine months after Froebel was born his mother fell ill and passed away (Friedrich Froebel Biography, 1999). His father Johann Jacob Froebel was a Lutheran pastor. He remarried when Froebel was 4 – years – old. Froebel’s stepmother did not care for him and his father was too busy for him. This resulted in Froebel having a terrible childhood. Having a family with a father and stepmother whom did not care or did not have the time is what pushed Froebel to become who he was before he passed. It pushed him to become stronger and more independent. Froebel’s father thought of him as dimwitted. Froebel’s father insisted he goes to a school for all girls (Friedrich Froebel Biography, 1999). Froebel most likely felt very small as if no one listened to him. Froebel had five older brothers. His brothers did not live at home with him, his father, and his  stepmother. One day his eldest brother came to stay at his father’s house for quite some time. Froebel and his eldest brother had a discussion about plants one day. Froebel, â€Å"expressed delight at seeing the purple threads of the hazel buds (Michaelis, E. & Moore, H. 1889. p. 12). † His eldest brother shared with him the knowledge that there was a similar sexual difference in plants. Froebel says, â€Å"From that time humanity and nature, the life of the soul and the life of the flower, were closely knit together in my mind; and I can still see hazel buds, like angels, opening for me the great God’s temple of nature (Michaelis, E. & Moore, H.1889. p. 12). † This is where the first seed was already planted into Froebel’s mind. He had seen a connection with humanity and nature itself. This connection developed all throughout Froebel’s life. In 1793, Froebel moved. Running head: FRIEDRICH FROEBEL RESEARCH ESSAY 3 Froebel moved to Stadt-Ilm to live with his maternal uncle, Herr Hoffman (Friedrich Froebel Biography, 1999). When Froebel moved he was just 10 – years – old. He was allowed to attend the local school. He no longer had to attend the school for girls. Froebel thought the best subjects at the local school in Stadt-Ilm were reading, writings, arithmetic, and religion  (Michaelis, E. & Moore, H. 1889. p. 20). His favorite subject to study was arithmetic. In 1798, his father tried to get Froebel an apprenticeship for farmers, but they wanted to high of a premium. His father came to terms with a forester (Michaelis, E. & Moore, H. 1889. p. 24). By this age, Froebel wanted to be an agriculturist. Ever since he was a child, he loved nature, such as the mountains, fields, forests, and flowers. In order for Froebel to do well at becoming an agriculturist he would have to be acquainted with geometry and land-surveying (Michaelis, E. & Moore, H. 1889. p. 20). The forester had a reputation as land-surveyor and valuer. Froebel started his apprentice for the forester on a Midsummer Day in 1797. Froebel was only 15 and a half. He apprenticed for the forester for two years learning forestry, valuing, geometry and land-surveying (Michael, E. & Moore, H. 1889. p. 20). After two years Froebel left the apprentice job even though the forester wanted him to stay another year. Froebel wanted to learn mathematics and botany. Botany is the study of plants. He received a book on botany where his love of nature flourished even stronger. It was the year 1800 when he left the forester. Froebel had decided to continue his schooling, only problem was he did not have the money. He had a very small piece of property left to him that he inherited from his mother. He did not think it would be sufficient enough. He had to ask his trustee for the consent to realise his property (Michaelis, E. & Moore, H. 1889. p. 28). When he obtained it at the age of 17 and a half he went to Jena as a student in 1799. He later went to Yverdon. Running head: FRIEDRICH FROEBEL RESEARCH ESSAY 4 â€Å"Froebel attended the training institute that was run by Johann Pestalozzi (Mann, H. , 1887). He attended the institute from 1808 to 1810. When Froebel left the institution within the two years, he left with the basic principles that Pestalozzi used for his theory. Those basic principles were, â€Å"permissive school atmosphere, emphasis on nature, and object lesson (Froebel Web, 1998-2008). † Froebel was raised to be very religious and because he was religious his view of education became religious. After the school in Yverdon Froebel went to the University of Gottingen in 1811, but then switched to the school in Berlin to study Mineralogy in 1812 (Froebel Web, 1998-2008). Froebel joined the â€Å"Black Riflemen†. In 1813 to 1814, Froebel joined the â€Å"Black Riflemen†. He was in the Prussian army against Napoleon (Froebel Web, 1998-2008). In the army against Napoleon is where he met two people. Their names were Heinrich Langentha and Wilhelm Middendorf. They ended up becoming friends whom supported Froebel and remained with him throughout his lifetime (Froebel Web, 1998-2008). In 1826, Froebel wrote his first book called The Education of Man. It was one of the most important books that he wrote. In 1885, his book was translated into English. Many say this was his greatest work. In 1837, he opened his first kindergarten. Froebel moved to Bad Blankenburg (near Keilhau), where he opened his first kindergarten (Columbia, 2013). Froebel did not just open his first kindergarten. He was 58 years old when he created the first kindergarten. He became known as Father Kindergarten. In German, kindergarten means â€Å"Children’s Garden (Braun & Edwards, 1972). † Froebel’s kindergarten was created for younger children. He created his kindergarten for children ages three to seven. School back then started at age seven. His kindergarten is where he applied all of the knowledge that he gathered over many years from schooling or his own self-discovery. Froebel believed that children learned through play. According to Froebel, when children played Running head: FRIEDRICH FROEBEL RESEARCH ESSAY 5 it was â€Å"free expression of what is in a child’s soul† giving â€Å"joy, freedom, contentment, inner and outer, rest, [and] peace with the world (Boyd, A. , n. d. ). † Froebel incorporated plants into his school as well. Froebel stated: â€Å"Children are like tiny flowers, they are varied and need care, but each is beautiful alone and glorious when seen in the community of peers (Nichols, R. 2010). † Froebel realized that each child is unique and each child may learn differently than another. â€Å"Froebel’s philosophy revolved around three main ideas: the unity of creation, respect for children as individuals, and the importance of play in children’s education (Braun & Edwards, 1972). † All of Froebel’s ideas are shaped by his inherent belief in the linking of man, and of nature and God. In 1847, Froebel took his idea of women being trained as teachers to an all male conference where the subject and idea was evoked (Hewes, 1990. pp. 7-8). He was laughed at and ridiculed, but that never stopped him. Froebel in 1849 began training women to become kindergarten teachers. He believed that women would make a better teacher because women  were the ones who raised the children in their homes. Froebel’s kindergarten teachers became more of guides rather than lecturers to the children (Nichols, R. 2010). Froebel created gifts that he thought would help children. Froebel created these gifts so that children could continue to learn through play. Froebel built blocks that were 1 inch cubes. He thought that the decorative blocks lacked a realistic view. Froebel believed that building with these blocks would help children progress from the material to the abstract (LeBlanc, M. 2010). He also created gifts called occupations. â€Å"Occupations were  objects in which children would shape and manipulate freely using their own creativity, such as clay, sand, beads, and rope (â€Å"Who Invented Kindergarten? ’, 2010). † His classroom was set for individual development aimed towards each child. He had a garden where children could play and learn more about how plants worked. Froebel believed that children were like plants, such Running head: FRIEDRICH FROEBEL RESEARCH ESSAY 6 as planting a seed and help it grow. They sprout and bloom to become something glorious one day. Froebel is so memorable that even in 2014 people still talk about his accomplishments. In  2010, the University of the Incarnate Word (UIW) celebrated the 238th anniversary of Friedrich Wilhelm August Froebel’s birth. In Texas there were 14 teachers in 2006 that went to Germany. They visited every site and institution were Froebel lived and worked (Campos, D. , 2010. p. 74). Froebel’s philosophy is still alive today. Many schools in the world today still use Froebel’s philosophy. Many kindergartens use his curriculum to a point. He used free play, games, songs, stories, and crafts to stimulate their imagination while developing physical and motor skills (Nichols, R. 2010). He also included mathematics. Schools today even with the change of technology, still have children play with Froebel’s gifts and believe in play with to learn, but many schools no longer allow religion to be taught. Children entering into kindergarten start at age 5-6 years old. From the time Froebel opened his first kindergarten in 1837, until he became ill and passed away at the age of 70 in 1852, more than 90 kindergartens were opened all throughout Germany (New World Encyclopedia, n. d. ). In conclusion, Friedrich Wilhelm August Froebel was born on April 21, 1782. He had a terrible childhood that pushed him to become the person he is today. Froebel had a relationship with plants that flourished over many years. He became an apprentice for a forester in 1797. He went to multiple schools and self-taught himself. He went to multiple classes by Pestalozzi. He joined the â€Å"Black Riflemen† where he met his two lifelong friends named Heinrich Langentha and Wilhelm Middendorf. He moved to Bad Blankenburg where he opened his first kindergarten in 1837. He became known as Father Kindergarten. He created gifts that allowed children to build or even manipulate to all development of physical and motor skills. He is still known Running head: FRIEDRICH FROEBEL RESEARCH ESSAY 7  today for his philosophy and his development of kindergarten. Today teachers still use play as a way for children to learn by. References Running head: FRIEDRICH FROEBEL RESEARCH ESSAY 8 Boyd, A. , (1988). Friedrich Froebel and Kindergarten. Retrieved from Engines of Our Ingenuity Web site: http://www. uh. edu/engines/epi2475. htm Braun, S. J. , & Edwards, E. P. (1972). History and Theory of Early Childhood Education. Belmont, CA: Wadsworth Publishing Company. Friedrich Wilhelm August Froebel. (n. d. ). New World Encyclopedia. Retrieved July 29, 2014, from http://www. newworldencyclopedia. org/entry/Friedrich_Wilhelm_August_Fr%C3%B6bel Friedrich Wilhelm August Froebel. (2013). In Columbia Electronic Encyclopedia (6th Ed. , Vol. 1). Retrieved July 10, 2014, from http://search. ebscohost. com/login. aspx? diect=true&db=a9h&AN=39007863&authtype=cookie,cpid&custid=ns017336&site=ehost-live &scope=site Friedrich Froebel (1782-1852) – Biography, Froebel’s Kindergarten Philosophy, The Kindergarten curriculum, Diffusion of the Kindergarten. (1999). Retrieved July 29, 2014, from http://education. stateuniversity. com/pages/1999/Froebel-Friedrich-1782-1852. html Froebel, F. [1826] 1887. The Education of Man. London: Appleton Froebel Web (1998a). Froebel Timeline. Retrieved July 21, 2014, from http://www. froebelweb. org/webline. html Hewes, D. W. (1990). Historical foundations of early childhood tear training. The evolution of kindergarten teacher preparation. In B. Spodek, & O. N. Saracho (Eds. ), Early childhood teacher preparation (pp. 1-22). New York: Teachers College Press. Running head: FRIEDRICH FROEBEL RESEARCH ESSAY 9 LeBlanc, M. â€Å"Friedrich Froebel: His life and influence on education. † Community Playthings. < http://www. communityplaythings. co. uk/resources/articles/friedrich-froebel. html > 21, Dec. 2010. Manning, J. P. (2005). Rediscovering Froebel: A Call to Re-examine his Life & Gifts. Early Childhood Education Journal, 32(6), 371-376. doi:10. 1007/s10643-005-0004-8 Michaelis, E. & Moore, H. (1889). Autobiography of Friedrich Froebel. (pp. 1-30). Syracuse, n. y. : C. W. Bardeen Nichols, R. â€Å"Friedrich Froebel: Founder of the First Kindergarten. â€Å"HubPages. com. http://hubpages. com/hub/Friedrich-Froebel-Founder-of-the-First-Kindergarten > 21 Dec. 2010. â€Å"Who Invented Kindergarten? † German Culture. com. < http://www. germanculture. com/us/library/weekly/kindergarten. htm > 21 Dec. 2010.